When the public relations profession itself struggles to agree on a definition for PR, one might ask what chance does marketing communications (marcomms) stand?
At face value, it’s a world in which the disciplines of marketing and communications collide, converge or integrate (take your pick). Not so simplistically, it can involve the whole panoply of multi-channel PR now at our disposal to drive and reinforce brand consciousness in the pursuit of successful outcomes.
So who are we? Well, many of our practitioners have overlapping responsibilities in marcomms while perhaps focusing more specifically on one particular area. This could be advertising or direct marketing or customer relations or media messaging or the creation of printed or online collateral, for example. Some have overarching management of an ever-increasing ‘mix’ made possible by the digital landscape. And some will operate within a broader, strategic context that goes beyond product/service-related to embrace corporate considerations. Think organisational branding, issues, risks and reputation, for example.
If this still doesn’t sound like you, then I should add that others join the CIPR Marcomms Group purely out of professional interest. There doesn’t have to be a reason. There is no one typical profile. You’re all welcome.
With such a diverse membership, this precludes the need to hone in on common ground and seek to offer timely and on-agenda debate. Members’ opinions are important in shaping our agenda for professional development and dialogue. Please join in the discussion on social media – you can access the links on this page.
We’re always interested in welcoming fresh views and commitment. So please keep a lookout during the year for opportunities to join the committee.
Cyber Crisis Seminar, Wednesday, September 28, 2016 from 6:30 to 9:30PM, Publicis – 82 Baker Street, London, W1U 6AE
We are living in a digital world, from the way we communicate with our customers, to the way we get our messages out to media, to the format we use to talk to our staff. But holding so much information in a digital domain brings risks – digital platforms are not restricted by borders, but can house personal, corporate and financial information of huge value.
As recent breaches have starkly highlighted, organisations whether they be retailers, telecom companies, banks, support services firms, healthcare firms or governmental bodies, are vulnerable to a potentially damaging attack. Having a plan to counteract such a threat is essential.
This event will look at how we as communicators can assess our digital risks, put together a communications plan for a cyber security breach, and ensure that our businesses, or our clients’ businesses, are prepared for a cyber crisis.
Ben Curson, Managing Director at strategic communications consultancy CNC will draw on his experience of working with clients on cyber breach planning to discuss best practice in putting together a cyber crisis comms plan; a top cyber risk lawyer will lay out the legal responsibilities for companies communicating details of a digital breach; and a representative of a private company who has recently weathered a cyber crisis, will speak from personal experience of how they handled communications, and what to do when it happens to you and your business.
Join us from 6:00pm for drinks and networking, before our speakers present at 6:30pm. The event will be an open discussion and you will have plenty of opportunity to ask questions. Drinks and canapés will be served after the event.
Event hashtag: #ciprcyber
Weaving a singular message: 26th May 2016, Royal College of Anaesthetists – Churchill House. 35 Red Lion Square. London WC1R 4SG GB
Public Relations cannot simply be slotted into a marketing communications campaign. It must be integrated when marketing plans are conceived and developed. Public Relations should be seen as the thread that holds the marketing communication bundle together but how many of us struggle with it being utilised as an after-thought or an add-on to programmes that are already in full swing? What other marketing tool can deliver third-party credibility, respected opinions and the believable views of market makers?
In a world of smarter consumers that are increasingly difficult to reach, PR offers a powerful ability to cut through the clutter and create new channels of communication that reach opinion makers and the right audience. We need to demonstrate the strategic contribution of PR over the focus on the tactical application.
This seminar will explore, via real-life case studies, how PR practitioners (in-house and agency) have successfully gained the buy-in of marketing departments. Various techniques and tips will be shared with the audience and marketers will provide their input on how to best showcase the opportunities PR affords the marketing team.
For more information and to book a place please visit here.
Developments in PR measurement: 11th February 2016, CIPR-HQ London
PR measurement is changing fast.
By 2018, 20% of business content will be authored by machines (predicts Gartner). But how will this content be measured?
Our three speakers:
Neville Hobson has over 25 years’ experience in PR and marcomms. He will discuss where we came from and where we are going.
Stella Bayles, Director of CoverageBook.com, believes that Search Engine Optimisation-PR can provide financial growth for the PR industry. How?
Social media strategist Paul Sutton advocates brands adopting the PESO approach (Paid, Earned, Shared and Owned media). But how do we measure it? Paul will examine the social communications perspective.
For more information please click here