When the public relations profession itself struggles to agree on a definition for PR, one might ask what chance does marketing communications (marcomms) stand?
At face value, it’s a world in which the disciplines of marketing and communications collide, converge or integrate (take your pick). Not so simplistically, it can involve the whole panoply of multi-channel PR now at our disposal to drive and reinforce brand consciousness in the pursuit of successful outcomes.
So who are we? Well, many of our practitioners have overlapping responsibilities in marcomms while perhaps focusing more specifically on one particular area. This could be advertising or direct marketing or customer relations or media messaging or the creation of printed or online collateral, for example. Some have overarching management of an ever-increasing ‘mix’ made possible by the digital landscape. And some will operate within a broader, strategic context that goes beyond product/service-related to embrace corporate considerations. Think organisational branding, issues, risks and reputation, for example.
If this still doesn’t sound like you, then I should add that others join the CIPR Marcomms Group purely out of professional interest. There doesn’t have to be a reason. There is no one typical profile. You’re all welcome.
With such a diverse membership, this precludes the need to hone in on common ground and seek to offer timely and on-agenda debate. Members’ opinions are important in shaping our agenda for professional development and dialogue. Please join in the discussion on social media – you can access the links on this page.
We’re always interested in welcoming fresh views and commitment. So please keep a lookout during the year for opportunities to join the committee.
PR: Back to the Future, Tuesday, January 23, 2018 from 6:00 PM to 9:00 PM, CIPR HQ, London
Book now on Eventbrite.
What will the PR profession look like in 20 years’ time? Join Marcomms for an event which looks at future trends in PR.
When considering what may happen in the future, it is useful to evaluate the past. At our next event,’ PR: Back to the future’ Professor Heather Yaxley will talk about the development of PR disciplines over the last 70 years and Stephen Waddington will predict where our profession will be in 20 years time. Then our fantastic panel of speakers will discuss how they see the direction of travel will go in their particular areas of PR, marketing and communication.
John Whyte-Venables will look at the continuing rise of mobile journalism, Jenni Field will talk about developments in internal communications and Ronan Carey will consider areas of communications and marketing that we should not dismiss now and in the future.
Ronan Carey – Managing Director, Red Robot
Jenni Field, FCIPR – Director, Redefining Communications Ltd
Stephen Waddington – Partner, Chief Engagement Officer @KetchumPR. Visiting Professor @UnionfNewcastle. Past President @CIPR_UK. Author #brandvandals, #PRstack, Share This, and more.
John Whyte-Venables – CIPR lead on multimedia skills training and CEO of OpeniTV
Dr Heather Yaxley PhD – PR consultant and academic; Director of the Motor Industry Public Affairs Association, CIPR course leader with PR Academy, and associate lecturer at Bournemouth University and London College of Communications.
CIPR Marcomms members are also invited to join the AGM at 17:30. Please reply to the relevant question in the booking form, thank you.
If you are a CIPR member, you can claim 5 CPD points for this event.