When the public relations profession itself struggles to agree on a definition for PR, one might ask what chance does marketing communications (marcomms) stand?
At face value, it’s a world in which the disciplines of marketing and communications collide, converge or integrate (take your pick). Not so simplistically, it can involve the whole panoply of multi-channel PR now at our disposal to drive and reinforce brand consciousness in the pursuit of successful outcomes.
So who are we? Well, many of our practitioners have overlapping responsibilities in marcomms while perhaps focusing more specifically on one particular area. This could be advertising or direct marketing or customer relations or media messaging or the creation of printed or online collateral, for example. Some have overarching management of an ever-increasing ‘mix’ made possible by the digital landscape. And some will operate within a broader, strategic context that goes beyond product/service-related to embrace corporate considerations. Think organisational branding, issues, risks and reputation, for example.
If this still doesn’t sound like you, then I should add that others join the CIPR Marcomms Group purely out of professional interest. There doesn’t have to be a reason. There is no one typical profile. You’re all welcome.
With such a diverse membership, this precludes the need to hone in on common ground and seek to offer timely and on-agenda debate. Members’ opinions are important in shaping our agenda for professional development and dialogue. Please join in the discussion on social media – you can access the links on this page.
We’re always interested in welcoming fresh views and commitment. So please keep a lookout during the year for opportunities to join the committee.
Build trust: avoid fake news
Our event on 27th November ’18 will look at the following:
• Tools and techniques to identify and deal with fake news
• How to make your brand trustworthy by not sharing fake news
• How to respond to fake news about your brand
• Knowing which data to trust
• Latest changes to social media channels’ terms and conditions
Our speakers are:
Carmen Whitelock is Head of Group Channels and Brand at RSA Group, a multinational quoted insurance group which operates consumer brand More Th>n in the UK. She will discuss how to create trustworthy content for consumer channels, and how to ensure your business avoids engaging with fake news that could undermine its reputation.
Lucy Cording, Director – Digital Engagement at CNC Communications who will be sharing some of her technical knowhow on how channels like Facebook and Twitter select stories and how her agency advises clients such as BP to create content that is trustworthy yet get traction on social channels.
Finally Will Moy from Full Fact, a registered charity, will talk about the art of fact checking. They are an impartial gauge on the truth offering a perspective on many aspects of public life and the media. They acknowledge that factchecks alone are not enough to halt the spread of misinformation. They will push for corrections where necessary. They also provide a factchecking toolkit to give people the tools they need to make up their own minds.
Book now as places are limited. Photo ID will be required on arrival.