Build trust: avoid fake news, 27th November 2018

A CIPR Marcomms event, RSA Group, 20 Fenchurch Street, London EC3M 3AU #nofakenews

Content management and curation of data can be a challenge. How do you know which data to trust? How do you stay on top of social media channels’ changing terms and conditions? Most of all, how can you make sure that you avoid disseminating fake news and losing client or customer trust?

Our event on 19th September will look at the following:
• Tools and techniques to identify and deal with fake news
• How to make your brand trustworthy by not sharing fake news
• How to respond to fake news about your brand
• Knowing which data to trust
• Latest changes to social media channels’ terms and conditions

Our speakers are:
Carmen Whitelock is Head of Group Channels and Brand at RSA Group, a multinational quoted insurance group which operates consumer brand More Th>n in the UK. She will discuss how to create trustworthy content for consumer channels, and how to ensure your business avoids engaging with fake news that could undermine its reputation.

Lucy Cording, Director – Digital Engagement at CNC Communications who will be sharing some of her technical knowhow on how channels like Facebook and Twitter select stories and how her agency advises clients such as BP to create content that is trustworthy yet get traction on social channels.

Finally Will Moy from Full Fact, a registered charity, will talk about the art of fact checking. They are an impartial gauge on the truth offering a perspective on many aspects of public life and the media. They acknowledge that factchecks alone are not enough to halt the spread of misinformation. They will push for corrections where necessary.  They also provide a factchecking toolkit to give people the tools they need to make up their own minds.

 

Book now as places are limited. Photo ID will be required on arrival.

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