Event Reviews

How to catch a cloud and pin it down: Personal View on PR measurement event 

Following the CIPR Marcomms AGM this event featured talks from independent PR consultant Paul Sutton, SEO/PR specialist Stella Bayles and UK No.1 blogger Neville Hobson from IBM.

Legal Aspects of Online PR

On September 22 the CIPR Marcomms group held an event looking at social media and the legal pitfalls. Social media is one of the most effective communication tools at the professional’s command, but it can also land you in big, and expensive, trouble with lawyers, your clients and the public.

Beyond Networking

On Tuesday 19th May the CIPR Marcomms Group held a workshop on how to build networks based on face to face virtual relationships. Speakers advised attendees on how to build their personal network, LinkedIn best practice for building contacts & how to make the most of modern comms in networking.

Digital evaluation – what does success look like?

On Tuesday 3rd March CIPR Marcoms considered digital measurement. Is it a nightmare or sweet dreams? What does success in digital PR look like? was the question and the answer was that it can generate valuable corporate-wide insights – as long as you ask the right questions first, attendees at the Marcomms Group seminar were told.