Applying nudge theory, 24th May 2017, Central London London
Book now on Eventbrite.
‘Nudge’ theory is being used by all kinds of organisations for Marcomms, employee relations and social marketing so we’re not surprised that our 24 May event on this topic is selling fast.
Three speakers will be sharing their case studies and tools on how to apply the principles of this science for shaping strategy and influencing behaviour.
Our speakers are from:
23red – an integrated creative communications agency known for its high profile work with Public Health England, NHS Blood and Transplant and Network Rail. This agency’s approach is centred around ‘Do. Feel. Think.’ and is driven by evidence that getting someone to do something with or for a brand or issue is not only easier but has the power to change attitudes instantly.
Professor Jeff French from Strategic Social Marketing Ltd – who has worked with Purina as well as governments in the UK and abroad on campaigns for HIV prevention, transport, disease control and obesity prevention. He will have just returned from the World Social Marketing Conference in Washington.
Matt Battersby from H+K Smarter, whose agency’s work has ‘nudged’ people to recycle more and apply for job adverts as well as reducing unnecessary prescriptions of antibiotics and increasing content marketing click-through rates.
Follow us at @CIPR_Marcomms #nudgehow
Follow Matt @mbattersby
Follow Jeff @JeffFrenchSSM
Follow 23red @23red
There will be time for networking over drinks and finger food.
Book your place now to avoid disappointment.
How to be Charismatic – 27th February 2017, Publicis Group, London W1U 6AE Registration at 6 pm
For our event celebrating International Womens’ Day we are delighted to be joined by Deborah Frances-White – stand-up comedian, corporate speaker, screenwriter and executive coach – who will run an interactive seminar on how to be charismatic. Every communicator needs to be able to present, influence and engage an audience. Deborah’s session – something between a stand up show and a TED-style talk – will explore how you can be more charismatic, how to present your ideas persuasively and how to command any room.
Deborah is best known for her signature keynote How to be a Charismatic Woman in a Man’s World and for her BBC Radio 4 comedy ‘Deborah Frances-White rolls the dice’. She is also the host of the wildly successful podcasts (The Guilty Feminist) and (Global Pillage). Deborah was recently nominated for a First Women Award for her work in this field in the Best Mentor category. You can find out more about Deborah by following her on Twitter @DeborahFW.
Following Deborah’s seminar there will be an opportunity to network over drinks and canapés.
Book now to ensure your place.
Cyber Crisis Seminar, Wednesday, September 28, 2016 from 6:30 to 9:30PM, Publicis – 82 Baker Street, London, W1U 6AE
We are living in a digital world, from the way we communicate with our customers, to the way we get our messages out to media, to the format we use to talk to our staff. But holding so much information in a digital domain brings risks – digital platforms are not restricted by borders, but can house personal, corporate and financial information of huge value.
As recent breaches have starkly highlighted, organisations whether they be retailers, telecom companies, banks, support services firms, healthcare firms or governmental bodies, are vulnerable to a potentially damaging attack. Having a plan to counteract such a threat is essential.
This event will look at how we as communicators can assess our digital risks, put together a communications plan for a cyber security breach, and ensure that our businesses, or our clients’ businesses, are prepared for a cyber crisis.
Ben Curson, Managing Director at strategic communications consultancy CNC will draw on his experience of working with clients on cyber breach planning to discuss best practice in putting together a cyber crisis comms plan; a top cyber risk lawyer will lay out the legal responsibilities for companies communicating details of a digital breach; and a representative of a private company who has recently weathered a cyber crisis, will speak from personal experience of how they handled communications, and what to do when it happens to you and your business.
Join us from 6:00pm for drinks and networking, before our speakers present at 6:30pm. The event will be an open discussion and you will have plenty of opportunity to ask questions. Drinks and canapés will be served after the event.
Event hashtag: #ciprcyber
Weaving a singular message: 26th May 2016, Royal College of Anaesthetists – Churchill House. 35 Red Lion Square. London WC1R 4SG GB
Public Relations cannot simply be slotted into a marketing communications campaign. It must be integrated when marketing plans are conceived and developed. Public Relations should be seen as the thread that holds the marketing communication bundle together but how many of us struggle with it being utilised as an after-thought or an add-on to programmes that are already in full swing? What other marketing tool can deliver third-party credibility, respected opinions and the believable views of market makers?
In a world of smarter consumers that are increasingly difficult to reach, PR offers a powerful ability to cut through the clutter and create new channels of communication that reach opinion makers and the right audience. We need to demonstrate the strategic contribution of PR over the focus on the tactical application.
This seminar will explore, via real-life case studies, how PR practitioners (in-house and agency) have successfully gained the buy-in of marketing departments. Various techniques and tips will be shared with the audience and marketers will provide their input on how to best showcase the opportunities PR affords the marketing team.
For more information and to book a place please visit here.
How to catch a cloud and pin it down: developments in PR measurement – 11th February 2016, CIPR-HQ London
PR is changing, and changing fast. The great marketing meld is picking up speed. Nowhere is this more apparent than around measurement. Action without validation will not continue.
Automation is fast approaching and by 2018 Gartner predicts that 20% of business content will be authored by machines. But how will this content sit within a measurement framework?
CIPR Marcomms group has complied three speakers to discuss measurement including:
Neville Hobson, co-host of “For Immediate Release: The Hobson and Holtz Report” podcast from 2005-2015. He has over 25 years’ experience in public relations and marketing communication. In August 2015, Cision ranked Neville’s blog the “number 1 PR blog in the UK” for the fourth year running. Since February 2014, Neville has spent a majority of his time with global enterprise software vendor IFS. He assists with a wide range of communication areas to support their digital corporate marketing strategy. This includes their global social media strategy development and execution. He understands where we have come from and is probably one of the best people to ask where we are going.
Stella Bayles one of a new breed of PR who also understands search engine optimisation. Stella spent six years learning her trade at leading London PR agencies before moving to Google specialist Propellernet. She spent a further six years mixing their technical know-how with PR to create a new and powerful communications practice, SEO-PR. Stella believes SEO-PR can solve the measurement issue. It can provide the financial growth PR industry has been searching for. Stella is now a director of PR reporting automation tool CoverageBook.com. She recently released ebook ‘PRs Digital Resolution’.
Paul Sutton is an experienced social media strategist who now works as an independent communications consultant. He provides strategic social media consultancy, creative campaign advice and training for brands and in-house communications teams of all types. Paul understands better than most the new order for PR and is a big advocate of brands adopting the PESO approach, which incorporates Paid, Earned, Shared and Owned media. But while it is one thing to be comfortable with this approach and offer a PESO-enabled service, it is another thing to be able to measure it. Paul will offer his views from a social communications perspective.
Q & A with the speakers
Networking over wine and canapés at the end.
To book, please go to here.