Build trust: avoid fake news 27th November 2018

CIPR Marcomms event, Group, 20 Fenchurch Street, London EC3M 3AU #nofakenews

Content management and curation of data can be a challenge. How do you know which data to trust? How do you stay on top of social media channels’ changing terms and conditions? Most of all, how can you make sure that you avoid disseminating fake news and losing client or customer trust?

Our evening event will look at the following:
• Tools and techniques to identify and deal with fake news
• How to make your brand trustworthy by not sharing fake news
• How to respond to fake news about your brand
• Knowing which data to trust
• Latest changes to social media channels’ terms and conditions

Our speakers are:
Carmen Whitelock is Head of Group Channels and Brand at Group, a multinational quoted insurance group which operates consumer brand More Th>n in the UK. She will discuss how to create trustworthy content for consumer channels, and how to ensure your business avoids engaging with fake news that could undermine its reputation.

Lucy Cording, Director – Digital Engagement at CNC Communications who will be sharing some of her technical knowhow on how channels like Facebook and Twitter select stories and how her agency advises clients such as BP to create content that is trustworthy yet get traction on social channels.

Finally Will Moy from Full Fact, a registered charity, will talk about the art of fact checking. They are an impartial gauge on the truth offering a perspective on many aspects of public life and the media. They acknowledge that factchecks alone are not enough to halt the spread of misinformation. They will push for corrections where necessary.  They also provide a factchecking toolkit to give people the tools they need to make up their own minds.

Book now as places are limited. Photo ID will be required on arrival.

CIPR Ethics – A free webinar from CIPR North East

October is Ethics Month within the CIPR. To mark the occasion, CIPR North East is hosting a free webinar for all.

Hosted by Chartered Practitioner and Fellow of the CIPR, Sally Keith, this webinar will delve into the ethical responsibilities of PR practitioners and provide insight into where to get help and guidance around PR ethics.

In a fast-paced world and with ever-pressing dangers of ‘fake news’, it’s never been more important for communications professionals to get to grips with ethics in PR.

Following a seminar from Sally, attendees will be able to ask any burning Ethics-related questions.


Sally Keith is an Associate Lecturer in Public Relations, a Fellow of the Chartered Institute of Public Relations and a CIPR Accredited Practitioner. She is also a Chartered Marketer and Fellow of the Chartered Institute of Marketing.

She has been successfully running Sally Keith – In Her Own Write since 1996, serving clients across the UK. The consultancy works with a broad range of public and private sector organisations to deliver and implement strategic communications programmes. Clients range from commercial enterprises such as The Alchemists and Northumbrian Water plc to public and charity sector organisations such as the NHS and Tyneside Cinema. She has devised and run training courses for clients and is currently working with Gentoo and a national mental health charity.

Before establishing her own practice Sally was a partner in David Sheppard and Associates then the largest PR and marketing consultancy in the NE which was ranked in PR Week’s top 20 UK consultancies.

Sally is a past Chair of CIPR North East and served on the national council between 2009 and 2012, where she was a member of the Policy and Campaigns Committee. She is the co-author of the CIPR Internship and Work Placement Toolkit – a must read for all PR students.

Sally is a past Chair of CIPR North East and served on the national council between 2009 and 2012, where she was a member of the Policy and Campaigns Committee.


We have 100 seats available on this webinar and it’s completely free for all attendees. Following the webinar, it will be added to CPD Ladder, so CIPR members can obtain 5 points towards their CPD by investing time in attending the webinar. To attend, simply register for your place and we will send a link to the event page by email, giving you direct access to the webinar on 26th October at 12.30pm.

We hope to have you on board! Please see more details here.






Best PRactice Conference

CIPR East Anglia event – 16 May

Book now on Eventbrite.

The CIPR Marcomms group and CIPR East Anglia are delivering two sessions at the Best PRactice Conference 2018 in Cambridge on 16 May. Come along to take part in an immersive data breach crisis comms simulation led by Riku Heikkila and Callum Laidlaw from CNC Communications & Network Consulting, and join a discussion chaired by the Financial Reporting Council’s Rita Carolan on how to make the complex simple.

 If you are a CIPR member, you can claim CPD points for this event.

PR: Back to the FutureTuesday, January 23, 2018 from 6:00 PM to 9:00 PM, CIPR HQ, London

Book now on Eventbrite.

What will the PR profession look like in 20 years’ time? Join Marcomms for an event which looks at future trends in PR.

When considering what may happen in the future, it is useful to evaluate the past. At our next event,’ PR: Back to the future’ Professor Heather Yaxley will talk about the development of PR disciplines over the last 70 years and Stephen Waddington will predict where our profession will be in 20 years time. Then our fantastic panel of speakers will discuss how they see the direction of travel will go in their particular areas of PR, marketing and communication.

John Whyte-Venables will look at the continuing rise of mobile journalism, Jenni Field will talk about developments in internal communications and Ronan Carey will consider areas of communications and marketing that we should not dismiss now and in the future.

Ronan Carey – Managing Director, Red Robot

Jenni Field, FCIPR – Director, Redefining Communications Ltd

Stephen Waddington – Partner, Chief Engagement Officer @KetchumPR. Visiting Professor @UnionfNewcastle. Past President @CIPR_UK. Author #brandvandals, #PRstack, Share This, and more.

John Whyte-Venables – CIPR lead on multimedia skills training and CEO of OpeniTV

Dr Heather Yaxley PhD – PR consultant and academic; Director of the Motor Industry Public Affairs Association, CIPR course leader with PR Academy, and associate lecturer at Bournemouth University and London College of Communications.

CIPR Marcomms members are also invited to join the AGM at 17:30. Please reply to the relevant question in the booking form, thank you.

 If you are a CIPR member, you can claim 5 CPD points for this event.

Media Measurement Made Simple, 26th September 2017, Central London London

Book now on Eventbrite.

With this timely seminar, the CIPR Marcomms Group is supporting AMEC’s MeasurementMonth, featuring a selection of top speakers with an unparalleled depth of knowledge and experience.  Our early evening event at the CIPR HQ in London will include talks from Richard Bagnall, AMEC Chairman and Chief Executive Officer, PRIME Research (UK).

Richard will present Amec’s position on Advertising Value Equivalent (AVE) which has long been the subject of intense criticism , and look at the alternative for the PR industry to ensure that we all speak with a unified voice and have a common measurement tool. His presentation will show how the future will look for PR practitioners looking to measure across all business areas.

Richard will be joined by Giles Peddy, Group Managing Director, Lewis, Gerry Ward, Managing Director, Press Data and Stuart Bruce FCIPR, Leader CIPR Task and Finish Measurement and Evaluation Group, who will all show how measurement needs to evolve to reflect PR’s changing need in an integrated marketing world.

Drinks and nibbles will be provided, as well as time for networking. Fees start at £20 + VAT for Marcomms members.

Follow us at @CIPR_Marcomms #amecmm

Follow Richard at  @richardbagnall

Follow Giles at @GilesPeddy

Follow Stuart at  @stuartbruce

Follow Jerry at @JerryBWard

Book your place now to avoid disappointment.

Applying nudge theory, 24th May 2017, Central London London

Book now on Eventbrite.

‘Nudge’ theory is being used by all kinds of organisations for Marcomms, employee relations and social marketing so we’re not surprised that our 24 May event on this topic is selling fast.

Three speakers will be sharing their case studies and tools on how to apply the principles of this science for shaping strategy and influencing behaviour.

Our speakers are from:

23red – an integrated creative communications agency known for its high profile work with Public Health England, NHS Blood and Transplant and Network Rail. This agency’s approach is centred around ‘Do. Feel. Think.’ and is driven by evidence that getting someone to do something with or for a brand or issue is not only easier but has the power to change attitudes instantly.

Professor Jeff French from Strategic Social Marketing Ltd – who has worked with Purina as well as governments in the UK and abroad on campaigns for HIV prevention, transport, disease control and obesity prevention. He will have just returned from the World Social Marketing Conference in Washington.

Matt Battersby from H+K Smarter, whose agency’s work has ‘nudged’ people to recycle more and apply for job adverts as well as reducing unnecessary prescriptions of antibiotics and increasing content marketing click-through rates.

Follow us at @CIPR_Marcomms #nudgehow

Follow Matt @mbattersby

Follow Jeff @JeffFrenchSSM

Follow 23red @23red

There will be time for networking over drinks and finger food.

Book your place now to avoid disappointment.


How to be Charismatic – 27th February 2017, Publicis Group, London W1U 6AE Registration at 6 pm

For our event celebrating International Womens’ Day we are delighted to be joined by Deborah Frances-White  – stand-up comedian, corporate speaker, screenwriter and executive coach – who will run an interactive seminar on how to be charismatic. Every communicator needs to be able to present, influence and engage an audience. Deborah’s session – something between a stand up show and a TED-style talk – will explore how you can be more charismatic, how to present your ideas persuasively and how to command any room.

Deborah is best known for her signature keynote How to be a Charismatic Woman in a Man’s World and for her BBC Radio 4 comedy ‘Deborah Frances-White rolls the dice’. She is also the host of the wildly successful podcasts (The Guilty Feminist) and (Global Pillage). Deborah was recently nominated for a First Women Award for her work in this field in the Best Mentor category. You can find out more about Deborah by following her on Twitter @DeborahFW.

Following Deborah’s seminar there will be an opportunity to network over drinks and canapés.

Book now to ensure your place.

Cyber Crisis Seminar, Wednesday, September 28, 2016 from 6:30 to 9:30PM, Publicis – 82 Baker Street, London, W1U 6AE

We are living in a digital world, from the way we communicate with our customers, to the way we get our messages out to media, to the format we use to talk to our staff. But holding so much information in a digital domain brings risks – digital platforms are not restricted by borders, but can house personal, corporate and financial information of huge value.

As recent breaches have starkly highlighted, organisations whether they be retailers, telecom companies, banks, support services firms, healthcare firms or governmental bodies, are vulnerable to a potentially damaging attack. Having a plan to counteract such a threat is essential.

This event will look at how we as communicators can assess our digital risks, put together a communications plan for a cyber security breach, and ensure that our businesses, or our clients’ businesses, are prepared for a cyber crisis.

Ben Curson, Managing Director at strategic communications consultancy CNC will draw on his experience of working with clients on cyber breach planning to discuss best practice in putting together a cyber crisis comms plan; a top cyber risk lawyer will lay out the legal responsibilities for companies communicating details of a digital breach; and a representative of a private company who has recently weathered a cyber crisis, will speak from personal experience of how they handled communications, and what to do when it happens to you and your business.

Join us from 6:00pm for drinks and networking, before our speakers present at 6:30pm. The event will be an open discussion and you will have plenty of opportunity to ask questions. Drinks and canapés will be served after the event.

Link to booking details

Event hashtag: #ciprcyber

Weaving a singular message: 26th May 2016, Royal College of Anaesthetists – Churchill House. 35 Red Lion Square. London WC1R 4SG GB

Public Relations cannot simply be slotted into a marketing communications campaign. It must be integrated when marketing plans are conceived and developed. Public Relations should be seen as the thread that holds the marketing communication bundle together but how many of us struggle with it being utilised as an after-thought or an add-on to programmes that are already in full swing? What other marketing tool can deliver third-party credibility, respected opinions and the believable views of market makers?

In a world of smarter consumers that are increasingly difficult to reach, PR offers a powerful ability to cut through the clutter and create new channels of communication that reach opinion makers and the right audience. We need to demonstrate the strategic contribution of PR over the focus on the tactical application.

This seminar will explore, via real-life case studies, how PR practitioners (in-house and agency) have successfully gained the buy-in of marketing departments. Various techniques and tips will be shared with the audience and marketers will provide their input on how to best showcase the opportunities PR affords the marketing team.

For more information and to book a place please visit here.


How to catch a cloud and pin it down: developments in PR measurement – 11th February 2016, CIPR-HQ London

PR is changing, and changing fast. The great marketing meld is picking up speed. Nowhere is this more apparent than around measurement. Action without validation will not continue.

Automation is fast approaching and by 2018 Gartner predicts that 20% of business content will be authored by machines. But how will this content sit within a measurement framework?

CIPR Marcomms group has complied three speakers to discuss measurement including:

Neville Hobson, co-host of “For Immediate Release: The Hobson and Holtz Report” podcast from 2005-2015. He has over 25 years’ experience in public relations and marketing communication.  In August 2015, Cision ranked Neville’s blog the “number 1 PR blog in the UK” for the fourth year running.  Since February 2014, Neville has spent a majority of his time with global enterprise software vendor IFS. He assists with a wide range of communication areas to support their digital corporate marketing strategy. This includes their global social media strategy development and execution. He understands where we have come from and is probably one of the best people to ask where we are going.

Stella Bayles one of a new breed of PR who also understands search engine optimisation. Stella spent six years learning her trade at leading London PR agencies before moving to Google specialist Propellernet.  She spent a further six years mixing their technical know-how with PR to create a new and powerful communications practice, SEO-PR. Stella believes SEO-PR can solve the measurement issue. It can provide the financial growth PR industry has been searching for. Stella is now a director of PR reporting automation tool She recently released ebook ‘PRs Digital Resolution’.

Paul Sutton is an experienced social media strategist who now works as an independent communications consultant. He provides strategic social media consultancy, creative campaign advice and training for brands and in-house communications teams of all types. Paul understands better than most the new order for PR and is a big advocate of brands adopting the PESO approach, which incorporates Paid, Earned, Shared and Owned media. But while it is one thing to be comfortable with this approach and offer a PESO-enabled service, it is another thing to be able to measure it. Paul will offer his views from a social communications perspective.

Q & A with the speakers
Networking over wine and canapés at the end.

To book, please go to here.